Marketing Content Specialist I (18-0273)

Marketing Content Specialist I

Personnel Requisition No. 18-0273

Bartell Machinery Systems is a global leader in providing highly-engineered industrial manufacturing equipment for the Tire & Rubber, Oil & Gas, and Wire & Cable industries. An ISO 9001:2008 certified company, Bartell has delivered innovative solutions to leading manufacturers since our founding in 1940, with over 8,500 machines now installed worldwide. We offer the industry’s most advanced and proven tire bead machinery, systems for producing sub-sea oil & gas flexible pipe, and innovative wire & cable machines. Our products are fully designed and rigorously tested to optimize safety, production efficiency, operational reliability, and maximized asset lifecycle. We pride ourselves on setting new standards for quality, performance, and value in every machine we build. With generations of industry knowledge and engineering design experience coupled with our world-class sales and technical service network, Bartell’s employees are dedicated to providing you with state-of-the-art technologies capable of meeting your most advanced production needs. Please see application instructions at the bottom of this page to apply.

Position: Marketing Content Specialist I
Location/Department: Rome, New York / Marketing

The Position

This position is a member of the Marketing Department. The Marketing Content Specialist I will report directly to the Director of Marketing & New Business Development.

Job Description

Primary Responsibilities 

• Accountable for all content marketing initiatives in both print and digital media forms that support strategic initiatives, drive website traffic, customer engagement, and sales leads, while delivering a positive ROI.
• Collaborates across functions and departments to deliver effective content marketing materials to meet the business objectives at the lowest possible cost.
• Editorial requirements include working knowledge of Search Engine Optimization (SEO), content categorization and structure, content development, distribution and measurement.
• Development of editorial and content calendar.
• Clear communication and collaboration with creative resources including graphic designers and other external consultants.
• Development of print, digital, video, social media and website graphics to support business objectives

Job Requirements               

Education

• Bachelor’s Degree in Marketing based discipline with 3-5 years of experience, Associates Degree in Marketing based discipline with 5-8 years of experience, or 8+ years of job-specific work experience.

Skills & Relevant Work Experience 

• Demonstrated experience with maintaining and developing content
• Demonstrated experience with social media accounts, website development and analytic tools (Such as Google Analytics) and email campaign tools
• Demonstrated experience with Adobe Creative Suite and MS Office (Outlook, Word, Excel, and PowerPoint)
• Proficiency with Microsoft SharePoint and WordPress a plus
• Excellent written and verbal communication skills
• Self-starter, forward thinker and an effective, persuasive communicator

Travel Requirements: Up to 20%

EOE M/F/D/V

For consideration, candidates must meet the minimum qualifications shown and have a verifiable record of experience in the field applied for.
Please complete the application for employment – linked here
Bartell requires pre-employment testing, drug screening, physical and background check.
BARTELL MACHINERY SYSTEMS, LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.
6321 Elmer Hill Rd Rome, NY 13440 ● www.bartellmachinery.com ● 315-336-7600