Bartell Marks 85 Years of Innovation for the Tire, Wire & Cable, and Oil & Gas Sectors

In 2025, Bartell Machinery Systems, a global leader in highly engineered industrial manufacturing equipment, proudly celebrates 85 years of innovation, reliability, and customer partnerships.

Since Ernest J. Bartell opened his precision tool and die shop back in 1940, Bartell has set the standard for innovation, quality and customer-focused solutions, building upon a legacy of excellence with more than 8,500 machines shaping industries worldwide.

“Our customers operate in industries where downtime isn’t an option,” said Mike Hovey, Director Sales & Mktg of Bartell Machinery Systems. “For 85 years, we’ve delivered solutions designed to meet and exceed global standards, and which are engineered to run longer, perform better, and give manufacturers the confidence their lines will achieve maximum uptime and production output.”

Founded in Rome, New York, Bartell quickly grew into a trusted partner for manufacturers seeking precision and reliability. Now the ISO 9001:2015, and OSHA V.P.P Star certified company operates out of a state-of-the-art 8,600 square foot Research and Development facility.

From industry leading bead winding platforms, pushing productivity and integration to new heights, including industry-defining workhorses like the SWS and ESW systems that continued to offer industry-leading machine quality, performance, and output; Bartell delivers equipment that will provide reliable, high-volume production far into the future.

Over the decades, Bartell continues to lead with solutions engineered for uptime, lifecycle ROI, and total reliability in multiple industries, including tire and rubber, wire and cable, and oil and gas exploration.

Over the years, Bartell has revolutionized tire bead manufacturing equipment utilizing industry-first technologies that improved safety, consistency and throughput. For the wire and cable industry, the company contributes to the global growth of telecommunications, power and data infrastructures.

Delivering cutting-edge equipment for energy and industrial applications, Bartell spent the past decades supporting the evolution of oil and gas, reinforcing the company’s commitment and reputation for innovation.

What sets Bartell apart isn’t just technology, it’s trust. The company’s commitment goes beyond delivering machines; it’s about standing behind them with engineering expertise, responsive service, and customer-focused solutions. Manufacturers around the world choose Bartell not just for performance today, but for confidence tomorrow.

From its headquarters in Rome, Bartell has expanded its footprint worldwide, with equipment installations across more than 40 countries. The company’s reputation for durability and dependability is backed by a global service and support network that ensures customers remain productive and competitive.

Today, Bartell combines 85 years of engineering expertise with modern technology to provide highly customized solutions that meet the evolving demands of global manufacturing.

About Bartell Machinery Systems

Bartell Machinery Systems is a world-class leader in the design and manufacturing of highly engineered industrial machinery for the tire and rubber, wire and cable, and oil and gas industries. An ISO 9001:2015 certified company headquartered in Rome, NY, Bartell has delivered innovative solutions to the world’s most advanced manufacturers since its founding in 1940, with over 8,500 machines now installed worldwide.

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Excellence Engineered

With generations of industry knowledge and engineering experience coupled with our world-class sales and technical service network, Bartell continues to deliver state-of-the-art technologies capable of meeting the most advanced production needs.

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